The Myth Of The Absolute Expert

This article is for non-IT people. Every organization’s IT shop seems to have that one person whom everyone within the company says knows everything. This person is the “absolute expert” that can answer any question about any technology and solve any problem. When it comes time to expand the IT staff and hire a new person the idea is that the organization will just hire another absolute expert like the one th

Start With Baby Steps

It is tempting in sales to think that we can come in and immediately sell a completely new infrastructure all at once to our customer that will instantly improve their lives and business. The problem with this thinking is that it treats the customer’s IT infrastructure like an asset that can simply be dumped and replaced with a more lucrative offering. Some customers also believe in this myth of “If I just had